Breathe Media

detail

• As part of an ongoing marketing campaign, Appoint Recruitment wanted to advertise in a local magazine. The magazine went out to approximately 100,000 higher income homes. The advert had to give a sense of the corporate brand of Appoint and be able to stand out on the editorial page of the magazine.

  The advert needed to contain everything a person would need to know to get in contact with Appoint and it had to sit inside a small advertising space.

  Breathe Media had previously worked with Appoint on its brand and had come up with the idea of the four white dots and one red dot. The red worked well with the black and white of the logo and the dots coincided with the dot at the end of the logo which replaced the dot on the letter “i”.